This is part of a series of posts entitled Behind The Book, where fellow author Carrie Morgan and I share the ups and downs of the writing and publishing process — traditional and self-published.
We all judge books by their cover.
No matter how much we want people to judge our stories by their actual content, it’s a foolish notion. Cover art matters. Marketing and packaging matter. In 2012, I knew this to be true, but as a self-publishing author in between careers, I simply did not have the funds to hire a graphic designer, nor did I have any awareness (if it existed at the time!) of services like SelfPubBookCovers. I winged it, solicited reviews from bloggers and existing readers from the fandom world, and hoped for the best.
Word of mouth for Change of Season fared well, but I lost the casual browsers. I knew it to be a risk, and accept that consequence. That said, as my personal circumstances changed and a sequel formed in mind, I decided that my first novel deserved a new outfit. I didn’t stop there, however; I decided that, based on feedback over the years, that alternate versions of scenes and new ones I’d omitted previously could be worked in as well.
Go big or go home, right?
So, if you’re going to re-release a previously self-published work, what do you need to know or consider?